top of page
Essentik New Logo-54.png



Is your explanation

as good as your ideas?

Explain, impress and convince

decision makers in meetings, pitching events and emails.

Essentik Arrow.png

Acquire funding.

Win clients & partners.

Attract best talent.

Win competitions.

Be heard.

Services Landing

Viki Pavlič

Startup innovation coach specialized in PitchCraft:

   > 5+ years of experience

   > 200+ startups coached

   > 60+ workshops given

   > Delft University of Technology lecturer


Educational background in user-centered innovation, MSc thesis on PitchCraft (at TUDelft).

I empower innovators with the skill to move others because our ideas are only as good as our ability to communicate them.

About Viki Landing


1-on-1 in-Person or Online


Prepare for your next

high-stakes pitch faster and better. Together we'll finetune your pitch or build it from gorund up as well as bulletproof your Q&A performance.


Half- or Full-day for accelerators, corporate innovation teams and individuals.

Learn how to move people;

from sharpening key arguments, storyforming, psychology of slide design to authentic onstage delivery.

Free stuff

Download free tools, follow step-by-step guides and get inspired by examples.


Everything you might need to craft a pitch on your own.


"...scores from the evaluations;

on a 5-point scale there were

6 fours and 28 fives."

- Erwin van Eijden

  co-location center manager,

  EIT Digital

Essentik Arrow.png

4,8 out of 5

A few happy customers you might recognize:

yes delft.png
eit digital.png

"...and that was such a good feeling!

I really felt like the star of the night!"

- Julian Jagtenberg, co-founder Somnox

      🏆 Winner: Philips Innovation Audience Award 2017

      🏆 Winner: ASML Young Makers Award 2018

      🏆 Winner: ASN Bank Wereldprijs 2017

- Lotte Leufkens, founder CloudCuddle

   🏆 Winner: Student Entrepreneur of the NL 2017

   🏆 Winner: TEDx Amsterdam Startup Award 2017

   🏆 Winner: TUDelft Inspiration Award 2018

"You made me realize; where are

the weaknesses in my business and

how am I going to overcome them."

*If you see this text you're not seeing the subscription box. Please make me aware of this by contacting me directly, below, thank you!


By signing up you agree to receive a few newsletters a year. Unsubscribe anytime.

The PitchCraft Guide©

One-pager that helps you craft an audience-centered storyline for your pitch.


Get in touch


  • Black LinkedIn Icon
  • Black Twitter Icon
  • Black YouTube Icon
bottom of page