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Essential arguments,


Pitchcraft workshops for startup accelerators and innovative corporates.

Your ideas are only as good as your ability to

explain, impress and convince

decision makers in meetings, pitching events and emails.

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Get funded.

Win competitions.

Attract best talent.

Acquire budgets.

Win clients.

Partner up.

Get promoted.


 > For accelerators

 > Corporates

 > Individuals

Learn how to move people;

from sharpening key arguments, storyforming, psychology of slide design to onstage delivery and nerve management.

​Learn more

Coaching 1-on-1

 > In-person

 > Online live

 > Online delayed


Prepare for your next

high-stakes event faster and better. We'll finetune your pitch as well as bulletproof your Q&A performance.

Learn more

Free stuff

 > Tools

 > Articles

 > Video tips

Download free tools, read educational articles, watch video analyses of pitches and much more. For free.

Learn more

Viki Pavlič

I'm a lean innovation coach specialized in pitchcraft. I empower innovators with the skill to move others because ideas are only as good as our ability to communicate them.


Learn more: [LinkedIn]

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Lecturer at

Delft University of Technology

[Profile page]

About Viki Landing
Services Landing

Viki also works with:

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"...and that was such a good feeling!

I really felt like the star of the night!"

- Julian Jagtenberg [LinkedIn], co-founder Somnox

      🏆 Winner: Philips Innovation Audience Award 2017

      🏆 Winner: ASML Young Makers Award 2018

      🏆 Winner: ASN Bank Wereldprijs 2017

- Lotte Leufkens [LinkedIn], founder CloudCuddle

   🏆 Winner: Student Entrepreneur of the NL 2017

   🏆 Winner: TEDx Amsterdam Startup Award 2017

   🏆 Winner: TUDelft Inspiration Award 2018

" made me realize;

where are the weaknesses in my business

and how am I going to overcome them."


34 reviewers:


4,8 out of 5

"...scores from the evaluations;

on a 5-point scale

there were 6 fours and 28 fives."

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- Erwin van Eijden [LinkedIn]

  co-location center manager

Your tools for a quick start

The Pitch Generator©

helps you quickly generate
a 30-second pitch
that everyone gets.


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The PitchCraft Guide©

One-pager that helps you craft an audience-centered storyline for your pitch.


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The Master Canvas©

describes your startup as a complete whole, not just the business model. Great for preparing Q&A answers!

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Get in touch

Viki Pavlič LinekedIn or

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