Is your explanation

as good as your ideas?


Explain, impress and convince

decision makers in meetings, pitching events and emails.

Acquire funding.

Win clients & partners.

Attract best talent.

Win competitions.

Be heard.

Free stuff

Download and do it by yourself for free.


One-pagers, step-by-step guides and inspirational examples will help you craft your pitch.


1-on-1 In-Person or Online.

Prepare for your next

high-stakes pitch faster and better. Together we'll finetune your pitch as well as bulletproof your Q&A performance.


Half- or Full-day for Accelerators,

Corporate innovation teams and Individuals.

Learn how to move people;

from sharpening key arguments, storyforming, psychology of slide design to authentic delivery.

"...scores from the evaluations;

on a 5-point scale there were

6 fours and 28 fives."

- Erwin van Eijden [LinkedIn]

  co-location center manager

4,8 out of 5

Who is Viki Pavlič?

Startup innovation coach specialized in Pitchcraft.

Background in mechanical engineering and

user-centred design.

I empower innovators with the skill to move others because ideas are only as good as our ability to communicate them.


More on LinkedIn

Lecturer at

Delft University of Technology

Profile page


"...and that was such a good feeling!

I really felt like the star of the night!"

- Julian Jagtenberg [LinkedIn], co-founder Somnox

      🏆 Winner: Philips Innovation Audience Award 2017

      🏆 Winner: ASML Young Makers Award 2018

      🏆 Winner: ASN Bank Wereldprijs 2017

- Lotte Leufkens [LinkedIn], founder CloudCuddle

   🏆 Winner: Student Entrepreneur of the NL 2017

   🏆 Winner: TEDx Amsterdam Startup Award 2017

   🏆 Winner: TUDelft Inspiration Award 2018

"You made me realize; where are

the weaknesses in my business and

how am I going to overcome them."

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The PitchCraft Guide©

One-pager that helps you craft an audience-centered storyline for your pitch.


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